Lyre’s is a graceful giant dominating the global non-alcoholic spirit market. Founded in 2019 by Aussies Mark Livings and Carl Hartmann, the company makes zero-proof versions of 14 premium spirits, taking every new spirit as a challenge to excel. In a short time, Lyre’s was able to take the world by storm, as it currently sells to over 100 markets across multiple channels. Italian Orange is Lyre’s take on a popular bitter Italian apéritif. It is carefully crafted to remove the booze and capture the essence of a tangy orange aperitif. Like the Rubik’s cube, this delightfully bitter drink is complex, with blood orange taking the lead and notes of grapefruit following its step.
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